Sanrio has been a staple in the lives of fans for generations. Fans of all ages continue to adore the adorable mascots created by the beloved entertainment company, from Hello Kitty to My Melody.

Labubu's are dressing up in a hint of Sanrio charm!

POP MART’s LABUBU x Sanrio collaboration brings Hello Kitty, My Melody, Kuromi, and more to new vinyl plush pendant blind boxes and a premium collectible doll. Here’s how and when to buy.

Hello Kitty — the lovable fictional character created for Japanese entertainment company Sanrio by designer Yuko Shimizu in 1974 — is celebrating its 50th birthday with special collaborations all year ...

The highly anticipated collaboration blends Sanrio's iconic characters with Pop Mart's beloved THE MONSTERS for an adorable new lineup.

LOS ANGELES — The Los Angeles Rams are adding a touch of kawaii to game day. The team announced Wednesday the NFL’s first-ever collaboration with Sanrio, unveiling a limited-edition Hello Kitty x Rams ...

Overwatch is welcoming Hello Kitty and her Sanrio friends, as part of a major game overhaul. It’s a huge day for Overwatch fans as Blizzard revealed a host of groundbreaking changes during the ...

Hello Kitty knows how to get what she wanted. As one of the world’s most famous mascots, it is hard to tell the girl no. From TV series to merchandise and more, Hello Kitty has done it all since her ...

Hello Kitty for the win. Razor has been known for doing many collaborations in their time, one of them also being the with Pokemon, having made Eevee keyboards, mouses, and mousepads. Now also having ...