Jimmy Buffet can teach us all about becoming a lifestyle brand. Can you adopt the Margaritaville playbook for your brand? My last two CMSWire articles provided an overview of lifestyle branding and ...

Hello, my fellow search industry friends. If you’ve followed me, you know I am a staunch supporter of using branded search keywords (and those New York Jets). So this column may throw you for a little ...

In an effort to help onboard new brands and businesses interested in advertising on Roblox, the virtual gaming platform has launched its own world showcasing immersive case studies from major brands ...

Subway had a long-term goal to grow its presence in Korea from 40 to 200 stores within two years, and 400 stores within five years. As part of this process, the chain enlisted the services of G2 to ...

WebFX reports that brands can guard their reputation in the AI age by correcting misinformation, engaging communities, and updating content.

Diageo wanted to make the Johnnie Walker global brand promise of inspiring personal progress real and relevant to young Chinese men, a relatively new segment of whisky consumers. Working with BBH Asia ...

With all the focus on e-commerce, especially this year as stores have gone through pandemic-related shutdowns, it can be easy to forget just how powerful an economic force physical retailers still are ...

Shapermint has grown to 2.8 million customers since its launch in 2018. The company is on track to break $150 million in annual revenue by 2020. They achieved all of this through a heavy investment in ...

There’s a quiet crisis in digital banking. Not security. Not compliance. Not AI. Emotion. Most banking brands still behave like clerks with calculators—useful, correct, and forgettable. Meanwhile, ...