Since bygone decades like the 1970s, kids' cereals have changed a lot — mainly to appeal to parents. Names like Sugar Smacks have been swapped for more wholesome-sounding monikers; brands have cut ...

US intellectual property regulators are rejecting General Mills’ bid to trademark the yellow background color on boxes of Cheerios cereal. The Trademark Trial and Appeal Board on Tuesday set aside the ...

Target is clearing some cereal boxes off its shelves, as it will stop selling breakfast cereals made with synthetic colors by the end of May. The move puts a deadline on a debate that’s been building ...

The puffy pieces of sweetened corn that constitute a box of Trix have evolved considerably since General Mills introduced the cereal in 1954, but never before has a change to the formula drawn this ...