Google is testing a new highly visual ad format in Gmail's Promotions tab, turning it into an e-commerce shopping hub. The new ad format showcases single product images that expand into a mini-catalog ...

Google reports a 40% reduction in invalid traffic from deceptive or disruptive serving. Google now reviews content, placements, and interactions more precisely. Advertisers are not charged for invalid ...

I'm fine with ads as long as they are relevant. If a streaming service is advertising a movie or something, I'm fine with that. It can be genuinely helpful. But advertising credit cards or cars or ...

FunCorp, the company behind the viral app iFunny and other popular entertainment apps, partnered with AppHarbr to proactively boost ad quality, eliminating disruptive ad experiences that erode user ...

Google announced it has new AI and large language models to fight invalid ad traffic or as Google calls it "IVT." Google explained they have used AI for a long time, but they had some breakthroughs ...

"Sociable" is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson of Social Media Today. Google says that it’s expanding its use of AI to ...

Disruptive ad features as mentioned above are widespread in mobile games — especially in full-screen formats like rewarded, interstitial, and playable formats. While they may drive quick engagement, ...