Azamara Cruises has announced a strategic partnership with Procell to launch Procell InSite onboard its small cruise ships. The professional brand of the Duracell Company, Procell InSite is a ...

RS Components has introduced the Duracell Procell range of alkaline batteries, designed to replace the company’s industrial range used by OEMs and professional end users. The series offers higher ...

Procell, the professional brand of the Duracell Company, and Azamara Cruises, an award-winning small ship cruise line, leader in Destination Immersion® and Extended Destination Days, announce a ...

Justifying a price premium for a brand is one of the most tangible ways marketing can drive impact in a business. Yet, persuading customers to not simply default to buying the cheapest product is ...

Procell needed to drive sales and SOM of B2B batteries to companies over 1000 employees in North America. To do this, Procell had to engage the most feared homo economicus of procurement, redefining ...