Add Yahoo as a preferred source to see more of our stories on Google. Multicolored Froot Loop Cereal - Northstar203/Getty Images Sugary breakfast cereals are a childhood favorite no matter where you ...

Kellogg’s is trying something new with its popular Froot Loops cereal. The company is debuting a new fruity flavor — wild berry! The berry-flavored bit will come in the form of a purple star that will ...

Dozens of people rallied outside the Michigan headquarters of WK Kellogg Co. Tuesday, demanding that the company remove artificial dyes from its breakfast cereals in the U.S.Related video above: These ...

Cereal description: Yellow, green, orange, red, purple and blue circles of “multi-grain” cereal — meaning an amalgamation of corn, wheat and oat flour swirled together in a slather of partially ...