Hello Kitty designer steps down after 46 years

The designer behind Hello Kitty is stepping down after 46 years, during which time she oversaw the feline character achieving world recognition. Yuko Yamaguchi took over design duties for the ...
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Hello Kitty Was Almost Rejected for Being ‘Too Childish,’ and Now She Runs the World

When Hello Kitty was first proposed in the 1970s, executives at Sanrio worried the character was too simple and too childish to succeed. The design had no mouth, no backstory, and no clear personality ...

The Secret to Hello Kitty’s Half-Century of Success

A staff member poses with Hello Kitty at the CUTE exhibition in London, on January 24, 2024. CUTE is the first major exhibition to examine the complex "power of cuteness." Editor at Large She’s one of ...