Culture shaped every moment of my childhood. Family dinners carried the flavors of our heritage, music told our story and holidays tied us to our roots. Those experiences taught me a truth that I ...

Marketers today are tasked with reaching audiences whose cultural identities and experiences span an increasingly wide spectrum. But while many brands strive to be more inclusive, identifying what ...

In May, the Toronto Blue Jays hosted their annual Cricket Day at the Park inside the Rogers Centre. The event may seem unusual for a baseball team, but it reflects the Jays’ efforts to connect with ...

Hyundai is launching a new multicultural marketing campaign, and an executive reportedly says that it’s good for business. "In terms of the creative that we’re doing and the work that we’re doing with ...

The marketing playbook is rapidly becoming obsolete. AI, martech, and culture are converging at an accelerated pace while many marketers still focus on demographic segments and geographic boundaries.

NEW YORK, March 27, 2024 /PRNewswire/ -- Hyundai and its U.S. Hispanic marketing agency, Lopez Negrete Communications, proudly announce the prestigious recognition of Best Multicultural Campaign award ...

LiveRamp and Western Union expand partnership to deliver targeted, multicultural advertising using Western Union's first-party data. The collaboration enables more accurate programmatic campaigns and ...

U.S. consumer demographics are shifting, with multicultural consumers projected to become the majority by 2050. These audiences drive population growth, influence cultural trends, and wield ...

In 2011, we were invited by TalkTalk to pitch for their Global Minutes Boost (GMB) campaign aimed at the UK's South Asian communities. GMB's multicultural marketing mix meant that it was the first ...

LAS VEGAS--(BUSINESS WIRE)--Last night, during the 2023 ANA Multicultural Excellence Awards Gala in Las Vegas, Pod Digital Media (PDM) was presented with the 2023 ANA Multicultural Excellence Award in ...