Opportunity cost refers to the potential profit provided by a missed opportunity—the result of choosing one alternative for your money over another.

When an investor is analyzing and comparing options, opportunity cost reflects the potential benefits that the investor gives up by electing against some of the options. Read on to learn about the ...

Opportunity cost is a concept in economics that refers to the value of the next best alternative that is forgone when making a choice — i.e., the cost of the best alternative that is not chosen.

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In making an important decision, most people consider pros and cons but are less likely to consider another key factor: opportunity cost. That refers to what you could otherwise do with the time or ...