Seven reasons to care about online behavior tracking. Nov. 6, 2010— -- If you've never been targeted by an ad because of your online behavior, then you're probably just not paying much attention.

Did you know that a site like Fox News or Engadget allow numerous companies to track your surfing behavior on the web? Share on Facebook (opens in a new window) Share on X (opens in a new window) ...

Just a few days ago, I met up with a couple of friends at a coffee shop, and together we set up our habit-tracking journals for the next 75 days. The table was covered with notebooks, pens, and lattes ...

Every single move you make online can, and often is, tracked by online marketers and advertising networks that gather and use the information for serving up targeted advertisements. But the average ...